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Terms & Conditions

Last Updated: November 2025

1. About Us & Agreement to Terms

Keep It What ("we", "us", "our") operates the website www.keepitwhat.com and provides personalized gift products to customers in the United Kingdom and internationally.

Business Details:

  • Registered Company Name: Keep It What Limited
  • Company Registration Number: 16299426
  • Registered Office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
  • Email: hello@keepitwhat.com
  • Website: www.keepitwhat.com

By accessing and using our website, you accept and agree to be bound by these Terms and Conditions. These terms constitute a legally binding agreement between you and Keep It What. If you do not agree to these Terms and Conditions, please do not use this website.

2. Use of the Website

You agree to use the Website only for lawful purposes and in a way that does not infringe the rights of others or restrict their use and enjoyment of the Website.

Prohibited activities include:

  • Attempting to gain unauthorized access to any part of the Website
  • Transmitting any harmful or malicious code
  • Using the Website to distribute spam or unsolicited communications
  • Copying, modifying, or distributing content without permission

3. Product Information & Personalisation

We make every effort to display our products and their colors as accurately as possible. However, we cannot guarantee that your device's display will accurately reflect the actual product colors.

Personalisation Accuracy: You are solely responsible for the accuracy of personalization details you provide. Please review your customization carefully before placing your order.

Trademark & Copyright: You must not submit any content that infringes on trademarks, copyrights, or other intellectual property rights.

4. Pricing & Payment

All prices are in British Pounds (GBP) and include VAT where applicable.

We reserve the right to change prices at any time. The price you pay is the price shown at checkout when you place your order.

Payment must be made in full at the time of ordering. We accept major credit and debit cards through our secure payment processor, Stripe.

5. Orders & Acceptance

When you place an order, you will receive an email acknowledgment. This does not mean your order has been accepted. Acceptance occurs when we dispatch your order.

We reserve the right to refuse or cancel any order for reasons including but not limited to:

  • Product unavailability
  • Errors in pricing or product information
  • Suspected fraudulent transactions
  • Breach of these Terms and Conditions

6. Delivery

Delivery times are estimates and not guaranteed. We will make every effort to deliver within the stated timeframes, but delays may occur due to circumstances beyond our control.

Risk of loss and title for items pass to you upon delivery to the carrier. Full delivery terms are available on our Shipping page.

7. Your Cancellation & Return Rights (Consumer Rights Act 2015)

14-Day Cooling-Off Period: Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have the right to cancel your order within 14 days without giving any reason for non-personalized items.

The cancellation period will expire after 14 days from the day on which you (or a third party indicated by you, other than the carrier) acquire physical possession of the goods.

Important Exception for Personalized Goods: Your right to cancel does NOT apply to goods that have been personalized or customized to your specifications. This is in accordance with the Consumer Contracts Regulations 2013 (Regulation 28).

Faulty Goods: If you receive faulty, damaged, or incorrect items, you have rights under the Consumer Rights Act 2015:

  • Up to 30 days after delivery: Full refund
  • Up to 6 months after delivery: Repair or replacement
  • After 6 months: Repair or replacement (you may need to prove the fault existed at time of delivery)

How to Cancel: To exercise your right to cancel, you must inform us of your decision by email to hello@keepitwhat.com or in writing. You must return the goods within 14 days of notifying us of your cancellation.

Refund Timescale: We will reimburse you no later than 14 days after the day we receive the returned goods back from you (or evidence that you have returned the goods). We will use the same payment method you used for the original transaction unless you have expressly agreed otherwise.

Full details are available on our Returns & Refunds page.

8. Intellectual Property

All content on this Website, including but not limited to text, graphics, logos, images, and software, is the property of Keep It What or its content suppliers and is protected by UK and international copyright laws.

You may not reproduce, distribute, modify, or create derivative works of any content without our express written permission.

9. Limitation of Liability

To the fullest extent permitted by law, Keep It What shall not be liable for any indirect, incidental, special, consequential, or punitive damages resulting from:

  • Your use or inability to use the Website
  • Unauthorized access to or alteration of your transmissions or data
  • Statements or conduct of any third party on the Website
  • Any other matter relating to the Website

Nothing in these Terms and Conditions excludes or limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.

10. Dispute Resolution

Complaints: If you have any complaints about our products or services, please contact us at hello@keepitwhat.com. We will endeavor to resolve any issues promptly and fairly.

Alternative Dispute Resolution: If we are unable to resolve a complaint internally, you may refer the matter to an Alternative Dispute Resolution (ADR) provider. We are willing to participate in ADR procedures for consumer disputes.

You can find a certified ADR provider through the European Commission's Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr or contact The Retail Ombudsman at www.retailombudsman.org.

Please Note: Use of ADR is voluntary and does not affect your right to take legal action.

11. Governing Law

These Terms and Conditions are governed by and construed in accordance with the laws of England and Wales. Any disputes relating to these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales. This does not affect your statutory rights as a consumer.

12. Changes to Terms

We reserve the right to modify these Terms and Conditions at any time. Changes will be effective immediately upon posting to the Website. Your continued use of the Website following any changes constitutes acceptance of those changes. Any orders placed before changes take effect will be governed by the terms in place at the time of ordering.

13. Severability

If any provision of these Terms and Conditions is found to be invalid or unenforceable by a court of law, such invalidity or unenforceability will not affect the remainder of these terms, which will continue in full force and effect.

14. Contact Information

If you have any questions about these Terms and Conditions, please contact us: