Accessibility Statement
Last Updated: January 2026
Keep It What is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards.
Our Commitment
We believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this commitment, we aim to adhere to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA criteria. These guidelines explain how to make web content more accessible for people with disabilities.
Accessibility Features
We have implemented the following features to enhance accessibility:
Keyboard Navigation
Full keyboard accessibility for all interactive elements with visible focus indicators.
Screen Reader Support
Semantic HTML and ARIA labels for screen reader compatibility.
Color Contrast
WCAG AA compliant color contrast ratios throughout the site.
Text Alternatives
Descriptive alt text for all images and meaningful content.
Additional Features
- Skip navigation link to bypass repetitive content
- Consistent navigation and page structure
- Proper heading hierarchy (h1, h2, h3, etc.)
- Form labels and error messages that are clearly associated with inputs
- Sufficient time to read and interact with content
- No content that flashes more than three times per second
- Mobile-responsive design that works on various devices and screen sizes
- Resizable text without loss of content or functionality
Assistive Technologies
Our website is designed to be compatible with the following assistive technologies:
- Screen readers (JAWS, NVDA, VoiceOver, TalkBack)
- Screen magnification software
- Speech recognition software
- Keyboard-only navigation
- Browser zoom functionality (up to 200%)
Browser Compatibility
We have tested our website on the following browsers:
- Google Chrome (latest version)
- Mozilla Firefox (latest version)
- Apple Safari (latest version)
- Microsoft Edge (latest version)
- Mobile browsers (Chrome for Android, Safari for iOS)
Known Limitations
While we strive for full accessibility, some areas may have limitations:
- Personalisation Tool: Our canvas-based personalisation tool may have limited screen reader support. We offer alternative ways to submit customisation requests via email.
- Third-party Content: Some third-party embedded content (payment forms, chat widgets) may not fully meet accessibility standards.
- PDF Documents: Some older PDF documents may not be fully accessible. Please contact us for alternative formats.
Feedback & Contact
We welcome your feedback on the accessibility of Keep It What. Please let us know if you encounter any accessibility barriers:
Email: hello@keepitwhat.com
Subject Line: Accessibility Feedback
We try to respond to accessibility feedback within 5 business days. If you need assistance with any part of our website, please contact us and we will work with you to provide the information or service you need in an accessible format.
Enforcement Procedure
If you are not satisfied with our response to your accessibility concern, you can contact the Equality Advisory and Support Service (EASS):
Continuous Improvement
We are committed to continuously improving our website's accessibility. This statement will be reviewed and updated regularly as we implement improvements and address any issues.