Corporate Gifting 101: Making Your Brand Memorable
How to plan your corporate gifting strategy, with personalised business gifts that impress clients and motivate employees.
Corporate Gifting 101: Making Your Brand Memorable
Done well, corporate gifting is an investment in relationships. Personalised business gifts show clients you value the partnership and show employees that you appreciate their contribution.
This guide covers client appreciation, employee recognition, events, budgets and ordering, so you can plan a corporate gifting strategy that people remember.
Why Corporate Gifting Matters
The Business Impact
A well-chosen corporate gift does several things:
- 80% of recipients remember the company that gave them a quality gift
- Appreciation you can hold builds client loyalty
- Recognition keeps employees engaged
- Your logo or name sits in front of the recipient every day
- You stand out from competitors who don't gift
The ROI of Thoughtful Gifting
Generic gifts are usually forgotten within weeks. Personalised gifts get used, put on display and remembered.
Client Appreciation Gifts
Premium Client Gifts (£50-£150)
For your most valuable clients:
1. Engraved Crystal Award (£60-£120)
A physical way to recognise a partnership.
Personalisation ideas:
- Client company name
- Partnership milestone ("5 Years Partnership")
- Your company name subtly included
- Year and thank you message
2. Corporate Golf Bundle (from £91.96)
A complete branded golf gift package for client entertainment. The bundle includes:
- Personalised golf balls with company logo
- Custom bamboo tees
- Engraved ball marker
- Premium presentation packaging
Personalisation ideas:
- Client's name or company logo
- "With Appreciation | [Your Company]"
- Event or partnership year
3. Branded Photo Blocks (£20-£40)
Worth putting on display, and your brand stays on the desk for years. There are three sizes:
Personalisation:
- Company logo and branding
- Team photo or milestone image
- A message marking the partnership
Standard Client Gifts (£25-£50)
For your wider client base:
1. Personalised Notebook/Journal (£25-£45)
- Quality leather cover
- Embossed name/initials
- Your branding inside cover
2. Engraved Photo Frame (£30-£50)
- For their desk
- Company logo or name
- Partnership message
3. Custom Desk Accessories (£25-£45)
- Name plates
- Pen holders
- Desk organisers
Employee Recognition Gifts
Milestone & Achievement Gifts
Years of Service (£30-£80):
- Engraved awards
- "5/10/15 Years" items
- Premium gifts with tenure acknowledgment
Performance Recognition (£40-£100):
- "Employee of the Month/Year"
- Sales achievement awards
- Project completion recognition
Retirement Gifts (£60-£150):
- Premium keepsakes
- Gifts that mark a whole career
- See our Retirement Gifts Guide
Team & Department Gifts
1. Personalised Water Bottles (£15-£30)
They get used every day and encourage people to drink more water.
Personalisation options:
- Employee name
- Department
- Team name + year
- Company branding
They work well as welcome gifts or for team building.
2. Custom Mugs (£12-£25)
Popular because they live on desks and in the office kitchen.
Personalisation ideas:
- Employee name
- "[Name] | [Company]"
- Department fun messages
- Team slogans
3. Desk Items with Names (£20-£40)
Options include:
- Name plates
- Pen holders
- Coasters
- Mouse pads
Conference & Event Gifts
Trade Show Giveaways (£6-£20 per item)
These suit high volumes on a tight budget:
1. Custom Bamboo Golf Tees (from £5.99)
- Company logo engraved
- Eco-friendly bamboo material
- Practical giveaway for golf events
2. Engraved Ball Markers (£15.99)
- Company logo or event branding
- Premium metal finish
- Kept and reused at golf events
3. Corporate Rubik's Cube (£17.99)
- Logo on every face
- Sits on a desk and gets people talking
- More unusual than the typical giveaway
Speaker & VIP Gifts (£40-£80)
For special attendees:
- Personalised with their name
- Higher quality materials
- Event-specific engraving
- Memorable keepsakes
Seasonal Corporate Gifting
Christmas Corporate Gifts
Planning timeline:
- September: Design and approve
- October: Order production
- November: Receive and distribute
- Early December: Latest delivery
Popular options:
- Hampers with personalised items
- Engraved desk accessories
- Premium food + custom packaging
- Branded seasonal items
See our Corporate Christmas Guide for detailed ideas.
Year-Round Opportunities
- New Year: "Thank you for [Year]" items
- Company Anniversary: Milestone gifts
- Partnership Anniversaries: Client-specific
- New Client Welcome: Onboarding gifts
- Project Completion: Celebration items
Branding Guidelines
Logo & Company Name Placement
Keep the branding subtle; a gift that looks like a billboard won't get displayed. Make the recipient's name prominent and your brand secondary, keep the logo small enough that it doesn't dominate the item, and match the colours to your brand guidelines.
Personalisation Hierarchy
The order that works best:
- Recipient's name (makes it personal)
- Message/occasion (adds meaning)
- Your company (identifies gifter)
For example:
"[John Smith] | With Appreciation | ABC Company"
Budget Planning
Per-Person Budget Guide
| Recipient Type | Budget Range | Example Items |
|---|---|---|
| VIP Clients | £80-£200 | Corporate golf bundles, premium awards |
| Regular Clients | £25-£60 | Photo blocks, quality frames, coasters |
| Top Employees | £50-£100 | Recognition awards, premium gifts |
| All Employees | £15-£35 | Mugs, water bottles, desk items |
| Event Attendees | £6-£20 | Bamboo tees, ball markers, Rubik's cubes |
Bulk Order Savings
Volume discounts are available:
- 10-25 items: 5-10% off
- 25-50 items: 10-15% off
- 50-100 items: 15-20% off
- 100+ items: Custom pricing
Ordering Process for Businesses
Standard Timeline
- Enquiry: Submit requirements
- Quote: Receive pricing within 24-48 hours
- Design Approval: Review mockups
- Production: 5-10 business days
- Delivery: Standard shipping
In total, allow typically 2-3 weeks from order to delivery.
Rush Orders
The minimum lead time is 5-7 days, so plan ahead where you can.
Corporate Gift Presentation
Packaging Options
Standard packaging:
- Quality gift box
- Tissue paper
- Branded ribbon (optional)
Premium packaging:
- Luxury presentation box
- Company-branded packaging
- Handwritten note option
- Multiple items in hamper style
Delivery Options
- To Office: Single delivery address
- Individual Addresses: Home delivery for remote teams
- Event Pickup: Delivered to venue
- International: Available with extended timeline
FAQ: Corporate Gifting
Q: Can we include our logo on everything? A: Yes, but subtlety works better. Focus on recipient's name first.
Q: What's the minimum order for corporate? A: No minimum for standard items. Bulk pricing starts at 10+ items.
Q: Can each item have different personalisation? A: Yes. Individual names across all items, same design.
Q: How do I submit bulk names/details? A: Excel spreadsheet template provided for easy submission.
Q: What about VAT and invoicing? A: Business invoicing available, VAT-compliant.
Q: Can we preview before production? A: Yes, digital mockups are provided for approval.
Why Choose Keep It What for Corporate
- Dedicated support for business accounts
- Volume discounts on bulk orders
- The same standard across every item
- Logo and colour matching for custom branding
- Delivery to your office or individual addresses
- Business-friendly invoice terms
Getting Started
Request a Quote
Information we need:
- Item type(s) interested in
- Quantity required
- Personalisation details (individual names? logos?)
- Delivery timeline
- Budget per item (helps us recommend)
Contact for Corporate Enquiries
- Email: corporate@keepitwhat.com
- Dedicated corporate support team
- Quote within 24-48 hours
- Design mockups provided
Conclusion: Invest in Relationships
Corporate gifting is an investment in the relationships that drive your business. Personalised gifts show clients and employees that they are recognised as individuals.
A recipient's name on a well-made item does more than a logo on a cheap one, and it's the version people keep.
Ready to plan your corporate gifting?
Contact our corporate team at Keep It What with your quantities, budget and deadline.
Related guides:
Written By
George
Content Team
Part of the Keep It What team, dedicated to helping you create meaningful personalised gifts.
