Cookie Policy
Last Updated: January 2026
This Cookie Policy explains what cookies are, how we use them, and how you can control them. By using our website, you consent to the use of essential cookies. Non-essential cookies are only used with your explicit consent.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, understand how you use the site, and provide a better experience.
Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them).
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in or filling in forms.
| Cookie Name | Purpose | Duration |
|---|---|---|
| sb-*-auth-token | Authentication and session management | Session / 1 year |
| csrf_token | Security - prevents cross-site request forgery | 24 hours |
| cookie_consent | Stores your cookie preferences | 1 year |
| cf_clearance | Cloudflare Turnstile bot protection | 30 minutes |
Note: Your shopping cart is stored in localStorage (not cookies) under the key "keepitwhat_cart".
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We only use these with your consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
We use Google Analytics 4 with IP anonymization enabled. Data is retained for 26 months maximum.
Functionality Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| twk_* | Tawk.to | Live chat functionality | 6 months |
| TawkConnectionTime | Tawk.to | Chat session tracking | Session |
Third-Party Cookies
Some pages on our website may contain content from third parties (e.g., embedded videos, payment providers) that may set their own cookies:
- Stripe: Payment processing - sets cookies for fraud prevention and secure checkout
- Google Maps: Address autocomplete - sets cookies for service functionality
We do not control third-party cookies. Please refer to the respective third-party websites for more information about their cookie practices.
Managing Your Cookies
Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner. You can choose to accept all cookies or customise your preferences.
Browser Settings
You can also control cookies through your browser settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Opt-Out Tools
You can opt out of specific tracking:
- Google Analytics: Browser Add-on
- Your Online Choices: www.youronlinechoices.com
Impact of Disabling Cookies
Please note that disabling certain cookies may affect your experience on our website:
- Essential cookies: Disabling these will prevent the website from functioning properly (e.g., you won't be able to log in or complete purchases)
- Analytics cookies: We won't be able to understand how you use our site to make improvements
- Functionality cookies: Some features like live chat may not work
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any significant changes by posting a notice on our website. We encourage you to review this policy periodically.
Contact Us
If you have questions about our use of cookies, please contact us:
Email: hello@keepitwhat.com
Address: Keep It What Limited, 71-75 Shelton Street, London, WC2H 9JQ
More Information
For more information about cookies and your rights, visit www.aboutcookies.org or the ICO's guidance on cookies.